About the company
BlaBlaCar is a carpooling service that enables people who want to travel to the same place at the same time to organize and travel together.
Case study
Figma
Collaborative work
New feature
Ironhack
5 days
ELISA S FERNÁNDEZ
UX Research
Empathy
Have you ever had a relatively close destination seem like a world away?
Problem Statement
People need more direct connections by car for routes that cannot be served by public transport.
Surveys
74% of respondents believe they would get to their usual destination much faster by car.
54% of respondents spend between 2 and 3 hours commuting to and from work.
Competitive Analysis
User Persona
Oliver is a nurse residing in Yecla without access to a car. He frequently needs to commute to various hospitals in Alicante. Unfortunately, his town lacks efficient transportation options and doesn't have public transit available.
"I hate bothering my family or friends to take me to work"
Prototype Lo-Fi
Prototype Mid-Fi
User interface
